Won Hundred’s Autumn/Winter 2025 runway show was a masterful meditation on the cycles of collapse and rebirth, where raw imperfection meets refined craftsmanship. Titled Collapse and Rebuild, the collection explored the duality of destruction and creation, seamlessly blending distressed elements with elevated tailoring to craft a narrative of resilience and transformation.
Creative Director Nikolaj Nielsen, alongside newly appointed Head of Design Katrine Lund Hansen, delved into the brand’s archives, reinterpreting its heritage through a modern lens. This season saw a sharp focus on womenswear, reaffirming Won Hundred’s evolution while maintaining its signature fusion of minimalism and edge.
The Art of Refinement
A darker, moody palette set the foundation, yet the collection retained an unexpected lightness through strategic material treatments and washes. The interplay of distressed fabrics and pristine finishes created a dialogue between structure and fluidity, echoing the overarching theme of collapse and rebuild. Silhouettes were precise yet effortless—tailored blazers with folded sleeves, wrinkled leather dresses, and washed textures that felt both lived-in and meticulously refined.
Denim, a cornerstone of the brand, took center stage with dirt-inspired washes and deconstructed details, reinforcing the collection’s raw, organic ethos. Inside-out T-shirts and silk shirts injected a touch of subversion, while heavy wool outerwear grounded the looks with sculptural presence. Corduroy elements lent a vintage sensibility, adding to the rich textural play that defined the collection.
“For my debut collection at Won Hundred, I placed strong emphasis on the womenswear line, infusing each piece with the brand’s signature DNA. Distinctive touches—such as folded blazer sleeves and wrinkled dresses in leather and denim, give the collection an unmistakable edge. It is a body of work I’m incredibly proud to share.”, said Katrine Lund Hansen.
Sustainability at the Core
Beyond aesthetics, Collapse and Rebuild underscored Won Hundred’s commitment to responsible production. The brand’s denim manufacturing process has significantly reduced energy and water consumption, setting new industry standards. By integrating solar power, optimizing production cycles, and recycling 95% of water used, Won Hundred continues to push forward in sustainable fashion innovation.
A testament to reinvention in both design and production, AW25 captures the spirit of contemporary resilience—where imperfection is embraced, and reinvention is perpetual.
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